\u0130\u00e7erisinde tasar\u0131m ge\u00e7mesiyle birlikte \u00e7o\u011fu ki\u015fi taraf\u0131ndan tasar\u0131m geli\u015ftirme olarak alg\u0131lansa da asl\u0131nda kullan\u0131c\u0131 deneyimi<\/strong><\/a>ne d\u00f6n\u00fck \u00e7al\u0131\u015fmalar\u0131n b\u00fct\u00fcn\u00fcn\u00fc temsil etmektedir. Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme tekni\u011fi, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn, hizmet veya kampanyadan yararlan\u0131rken daha \u00fcst deneyimler elde etmesi i\u00e7in yarat\u0131c\u0131 ve yenilik\u00e7i \u00e7\u00f6z\u00fcmlerin bir b\u00fct\u00fcn\u00fc ifade etmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n Kullan\u0131c\u0131lar\u0131n konforunun artmas\u0131 ise marka bilinirli\u011fini artt\u0131rd\u0131\u011f\u0131 gibi blog sitelerine organik ziyaret\u00e7i, E-Ticaret sitelerine ise daha fazla potansiyel m\u00fc\u015fteri olarak katk\u0131 sa\u011flamaktad\u0131r.<\/span><\/p>\n MGS Media\u2019n\u0131n tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme \u00e7al\u0131\u015fmalar\u0131n\u0131 hala denemediniz mi?; markan\u0131z\u0131n i\u015f hayat\u0131n\u0131, toplumsal sorunlar\u0131n\u0131, giri\u015fimlerini ve hatta i\u015f s\u00fcre\u00e7lerinin nas\u0131l geli\u015ftirildi\u011fini bu i\u00e7erikte bulacaks\u0131n\u0131z.<\/span><\/p>\n Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme (Design Thinking) Nedir?<\/b><\/a>; <\/span>Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme<\/b><\/a>, bir marka \u00fcr\u00fcn\u00fcn\u00fcn inovatif d\u00fc\u015f\u00fcnceler ile tasarlanmas\u0131 ve \u00fcr\u00fcn i\u00e7in uygun prototipin olu\u015fturulmas\u0131 i\u00e7in bili\u015fsel, stratejik ve pratik s\u00fcre\u00e7leri ifade eden bir d\u00fc\u015f\u00fcnme tekni\u011fidir: \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131nda daha yarat\u0131c\u0131 ve kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan daha uygun \u00e7\u00f6z\u00fcmler \u00fcretilmesini sa\u011flar.<\/span><\/p>\n Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme ile markan\u0131n; hizmet, \u00fcr\u00fcn, s\u00fcre\u00e7, proje ve mek\u00e2n gibi \u00e7e\u015fitli alanlarda iyile\u015ftirme yap\u0131l\u0131r ve bunun i\u00e7in yarat\u0131c\u0131 fikirler \u00fcretilir. Ortaya \u00e7\u0131kan \u00e7al\u0131\u015fmalar uygulamaya ge\u00e7irilerek kullan\u0131c\u0131 deneyiminin artt\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131r: genel itibariyle sosyal medya reklam \u00e7al\u0131\u015fmalar\u0131yla birlikte web sitesi tasar\u0131m\u0131nda kullan\u0131l\u0131r. Bilgisayar teknolojisinden faydalanarak \u00e7izim yap\u0131l\u0131r ve \u00e7izimler kullan\u0131c\u0131 deneyimine ba\u011fl\u0131 olarak web sitesi \u00fczerinde uygulan\u0131r.<\/span>\u00a0<\/span><\/p>\n Tasar\u0131m d\u00fc\u015f\u00fcncesi, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 anlamaya, varsay\u0131mlara meydan okumaya, sorunlar\u0131 yeniden tan\u0131mlamaya ve prototip olu\u015fturup test edebilece\u011finiz yenilik\u00e7i \u00e7\u00f6z\u00fcmler \u00fcretmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z tekrarl\u0131 bir s\u00fcre\u00e7tir. Genel hedef, ba\u015flang\u0131\u00e7taki anlay\u0131\u015f d\u00fczeyinizle hemen belirgin olmayan alternatif stratejileri ve \u00e7\u00f6z\u00fcmleri tan\u0131mlamakt\u0131r.<\/span><\/p>\n Kurulu\u015funuz yeni bir \u00fcr\u00fcn veya hizmet olu\u015fturmaya karar verdi\u011finde tasar\u0131m s\u00fcrecine ka\u00e7 ki\u015fi dahil olur? \u00dcr\u00fcn olu\u015fturan ekipler genellikle farkl\u0131 departmanlardan gelen ki\u015filerden olu\u015fur. Bu nedenle, \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131lan sorunlar i\u00e7in fikir ve \u00e7\u00f6z\u00fcmler geli\u015ftirmek, kategorize etmek ve d\u00fczenlemek zor olabilir. Bir projeyi do\u011fru yolda tutman\u0131n ve temel fikirleri d\u00fczenlemenin yollar\u0131ndan biri, bir tasar\u0131m d\u00fc\u015f\u00fcncesi yakla\u015f\u0131m\u0131 kullanmakt\u0131r. Tasar\u0131m<\/strong><\/a> \u00fczerine d\u00fc\u015f\u00fcnme, bu noktada devreye girerek markaya fayda sa\u011flamaktad\u0131r.<\/span><\/p>\n Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme Ne \u0130\u015fe Yarar?<\/b><\/p>\n Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme, baz\u0131 a\u015famalardan ge\u00e7erek yukar\u0131da ki faydalar\u0131 markaya sa\u011flar. A\u015famalar\u0131n uygulanmas\u0131 ve iyice ara\u015ft\u0131r\u0131lmas\u0131 gereklidir, geli\u015fi g\u00fczel haz\u0131rlanan bir d\u00fc\u015f\u00fcnme tekni\u011fi, ba\u015far\u0131y\u0131 getirmesi zordur.<\/span><\/p>\n Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme, k\u00f6t\u00fc tan\u0131mlanm\u0131\u015f veya bilinmeyen karma\u015f\u0131k sorunlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kullan\u0131ld\u0131\u011f\u0131nda son derece faydal\u0131d\u0131r; \u00e7\u00fcnk\u00fc bu, dahil olan insan ihtiya\u00e7lar\u0131n\u0131 anlamaya, sorunu insan merkezli yollarla yeniden \u00e7er\u00e7eveye almaya, beyin f\u0131rt\u0131nas\u0131 oturumlar\u0131nda \u00e7ok say\u0131da fikir olu\u015fturmaya ve prototip olu\u015fturma ve test etme konusunda pratik bir yakla\u015f\u0131m benimsemeye hizmet eder. Tasar\u0131m d\u00fc\u015f\u00fcnmenin be\u015f a\u015famas\u0131 hakk\u0131nda bilgi sahibi olmak, size g\u00fc\u00e7 verir ve bu metodolojiyi i\u015f s\u00fcre\u00e7lerine, uygulama ve \u015firketler gibi pek \u00e7ok meydana gelen karma\u015f\u0131k sorunlar\u0131 \u00e7\u00f6zmenize olanak tan\u0131r.<\/span><\/p>\n Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme A\u015famalar\u0131 Nelerdir?<\/b><\/p>\n Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme \u00e7al\u0131\u015fmas\u0131 sayesinde \u00fcr\u00fcnle ilgili sorunlar tespit edilir, bu sorunlar\u0131n yenilik\u00e7i bir \u015fekilde \u00e7\u00f6z\u00fclmesi i\u00e7in fikir \u00fcretilir. Bu noktada, fikirlerin uygulamada nas\u0131l olaca\u011f\u0131n\u0131 \u00f6nceden g\u00f6r\u00fclmesi \u00f6nemlidir, \u00f6nceden g\u00f6rmek i\u00e7in \u00fcr\u00fcn\u00fcn prototipi olu\u015fturulur: ancak tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme her zaman bu s\u0131rayla yap\u0131lmaz. Bazen \u00fcr\u00fcn\u00fcn prototipini olu\u015ftururken bile geri d\u00f6n\u00fcp tekrar empatik d\u00fc\u015f\u00fcnmek ve fikir \u00fcretmek gerekebilir: \u00f6zel \u00e7al\u0131\u015fmalar ile empati d\u00fc\u015f\u00fcnceleri \u00e7al\u0131\u015fmaya entegre edilir. Kullan\u0131c\u0131 deneyimi esas al\u0131n\u0131r ve kullan\u0131c\u0131n\u0131n konforu sa\u011flanmaya \u00e7al\u0131\u015f\u0131l\u0131r.<\/span><\/p>\n Fikir geli\u015ftirmek i\u00e7in \u00f6ncelikle empati kurulmas\u0131 gereklidir, bu nedenle tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme \u00e7al\u0131\u015fmalar\u0131 yapmak i\u00e7in empati ilk a\u015famay\u0131 olu\u015fturur. Bu basamakta kullan\u0131c\u0131 deneyimi baz al\u0131narak kullan\u0131c\u0131n\u0131n web sitesi<\/strong><\/a>nde kar\u015f\u0131la\u015faca\u011f\u0131 veya kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar dikkate al\u0131n\u0131r. Marka i\u00e7in d\u0131\u015far\u0131dan bir analiz yap\u0131l\u0131r ve giderilmesi gereken sorunlar tespit edilir.<\/span><\/p>\n Tan\u0131mla a\u015famas\u0131nda, Empati a\u015famas\u0131nda toplan\u0131lan bilgiler d\u00fczenlenir: sizin ve ekibinizin bu noktaya kadar tan\u0131mlad\u0131\u011f\u0131n\u0131z temel sorunlar\u0131 tan\u0131mlamak i\u00e7in g\u00f6zlemleriniz analiz edilir. Sorun ve sorun bildiriminin insan merkezli bir \u015fekilde tan\u0131mlanmas\u0131 gerekir.<\/span><\/p>\n Sorunu kendi iste\u011finiz veya \u015firketinizin ihtiyac\u0131 olarak tan\u0131mlamamal\u0131s\u0131n\u0131z, buna ba\u011fl\u0131 olarak g\u0131da sekt\u00f6r\u00fcnde yap\u0131labilecek \u00e7al\u0131\u015fma \u00f6rne\u011fi \u015f\u00f6yledir;<\/span><\/p>\n \u201cGen\u00e7 gen\u00e7 k\u0131zlar aras\u0131ndaki g\u0131da-\u00fcr\u00fcn pazar pay\u0131m\u0131z\u0131 %5 art\u0131rmam\u0131z gerekiyor veya Gen\u00e7 k\u0131zlar\u0131n ba\u015far\u0131l\u0131 olmak, sa\u011fl\u0131kl\u0131 olmak ve yeti\u015fmek i\u00e7in besleyici yiyecekler yemeleri gerekir\u2026\u201d<\/span><\/p>\n Tasar\u0131m d\u00fc\u015f\u00fcnme s\u00fcrecinin \u00fc\u00e7\u00fcnc\u00fc a\u015famas\u0131nda tasar\u0131mc\u0131lar fikir \u00fcretmeye haz\u0131rd\u0131r. Empati a\u015famas\u0131nda kullan\u0131c\u0131 ihtiya\u00e7lar\u0131 ortaya \u00e7\u0131karken tan\u0131mlama a\u015famas\u0131nda g\u00f6zlemlerinizi analiz edip kullan\u0131c\u0131 merkezli bir sorun ifadesi olu\u015fturulmu\u015ftur. Bu sa\u011flam arka planla marka sorunu farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131ndan inceleyebilir ve problem bildirimine yenilik\u00e7i \u00e7\u00f6z\u00fcmler bulunabilir.<\/span><\/p>\n Tasar\u0131m ekibi, fikir \u00fcretme olu\u015fturulan \u00f6nemli \u00e7\u00f6z\u00fcmleri incelemek i\u00e7in art\u0131k \u00fcr\u00fcn\u00fcn bir dizi \u00f6l\u00e7eklendirilmi\u015f versiyonunu \u00fcretebilir. Bu prototipler i\u00e7erisinde, di\u011fer departmanlarda veya tasar\u0131m ekibinin d\u0131\u015f\u0131ndaki k\u00fc\u00e7\u00fck bir grup insanda payla\u015f\u0131l\u0131p test edilebilir.<\/span><\/p>\n Bu, deneysel bir a\u015famad\u0131r ve ama\u00e7, ilk \u00fc\u00e7 a\u015famada tan\u0131mlanan her sorun i\u00e7in m\u00fcmk\u00fcn olan en iyi \u00e7\u00f6z\u00fcm\u00fc belirlemektir. \u00c7\u00f6z\u00fcmler prototiplerde uygulan\u0131r ve kullan\u0131c\u0131 deneyimlerine g\u00f6re ara\u015ft\u0131r\u0131l\u0131r ve ard\u0131ndan kabul edilir, iyile\u015ftirilir veya reddedilir.<\/span><\/p>\n Test etme veya de\u011ferlendirmeler, prototip a\u015famas\u0131nda tan\u0131mlanan en iyi \u00e7\u00f6z\u00fcmleri kullanarak t\u00fcm \u00fcr\u00fcn\u00fc g\u00fc\u00e7l\u00fc bir \u015fekilde test etmeye y\u00f6neliktir. Bu, be\u015f a\u015famal\u0131 modelin son a\u015famas\u0131d\u0131r; ancak tasar\u0131m d\u00fc\u015f\u00fcncesi gibi tekrarl\u0131 bir s\u00fcre\u00e7te, olu\u015fturulan sonu\u00e7lar genellikle bir veya daha fazla sorunu yeniden tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n \u00a0Bu y\u00fcksek seviyede anlay\u0131\u015f, kullan\u0131m ko\u015fullar\u0131n\u0131 ve insanlar\u0131n \u00fcr\u00fcne y\u00f6nelik d\u00fc\u015f\u00fcnme, davran\u0131\u015f ve hislerini ara\u015ft\u0131rman\u0131za ve hatta tasar\u0131m d\u00fc\u015f\u00fcnme s\u00fcrecinde bir \u00f6nceki a\u015famaya geri d\u00f6nmenize yard\u0131mc\u0131 olabilir. Daha sonra di\u011fer yinelemeler ile devam edebilir ve alternatif \u00e7\u00f6z\u00fcmleri yok etmek i\u00e7in de\u011fi\u015fiklikler ve iyile\u015ftirmeler yapabilirsiniz. Nihai hedef, \u00fcr\u00fcn\u00fc ve kullan\u0131c\u0131lar\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca derinlemesine anlamakt\u0131r.<\/span><\/p>\n MGS Media<\/strong><\/a> b\u00fcnyesinde \u00e7al\u0131\u015f\u0131lan <\/span>Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme (Design Thinking)<\/b>, tasar\u0131mc\u0131larla kullan\u0131c\u0131lar aras\u0131ndaki i\u015f birli\u011fine odaklanan tekrarl\u0131, do\u011frusal olmayan bir s\u00fcre\u00e7tir. Dolay\u0131s\u0131yla <\/span>Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme<\/b> ger\u00e7ek kullan\u0131c\u0131lar\u0131n d\u00fc\u015f\u00fcnme, hissetme ve davran\u0131\u015flar\u0131na dayal\u0131 olarak yenilik\u00e7i \u00e7\u00f6z\u00fcmler sunar. Sizde MGS Media ile ileti\u015fime ge\u00e7erek<\/span><\/strong><\/a> kullan\u0131c\u0131 deneyimini artt\u0131rabilir ve bu sayede <\/span>\u0130\u015f S\u00fcre\u00e7leri Y\u00f6netimi<\/b> konusunda iyile\u015ftirmeler yapabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme (Design Thinking), tasar\u0131m a\u015famas\u0131nda \u0130\u015f S\u00fcre\u00e7leri Y\u00f6netimi noktas\u0131nda kolayl\u0131k sa\u011flamak amac\u0131yla; fikir, \u00fcr\u00fcn, proje veya kampanya geli\u015fiminde merkeze insan\u0131 alarak modelleme ve prototip tasar\u0131m\u0131nda kullan\u0131lan d\u00fc\u015f\u00fcnce tekni\u011fidir. \u0130\u00e7erisinde tasar\u0131m ge\u00e7mesiyle birlikte \u00e7o\u011fu ki\u015fi taraf\u0131ndan tasar\u0131m geli\u015ftirme olarak alg\u0131lansa da asl\u0131nda kullan\u0131c\u0131 deneyimine d\u00f6n\u00fck \u00e7al\u0131\u015fmalar\u0131n b\u00fct\u00fcn\u00fcn\u00fc temsil etmektedir. Tasar\u0131m \u00fczerine d\u00fc\u015f\u00fcnme tekni\u011fi, kullan\u0131c\u0131lar\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":6373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafik-tasarim"],"_links":{"self":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/comments?post=6372"}],"version-history":[{"count":1,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6372\/revisions"}],"predecessor-version":[{"id":6375,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6372\/revisions\/6375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media\/6373"}],"wp:attachment":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media?parent=6372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/categories?post=6372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/tags?post=6372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme (Design Thinking) Nedir?<\/b><\/h2>\n
![\"Design](\"https:\/\/mgsmedia.net\/wp-content\/uploads\/2022\/10\/design-thinking-tasarim-odakli-dusunme.jpg\")
<\/h3>\nTasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme Ne \u0130\u015fe Yarar?<\/b><\/h3>\n
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Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme A\u015famalar\u0131 Nelerdir?<\/b><\/h3>\n
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Empati Kurma A\u015famas\u0131<\/b><\/h4>\n<\/li>\n<\/ul>\n
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\u00a0Yorumlama veya Tan\u0131mlama A\u015famas\u0131<\/b><\/h4>\n<\/li>\n<\/ul>\n
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Fikir \u00dcretme A\u015famas\u0131<\/b><\/h4>\n<\/li>\n<\/ul>\n
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Prototip A\u015famas\u0131<\/b><\/h4>\n<\/li>\n<\/ul>\n
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Test Etme ve De\u011ferlendirme A\u015famas\u0131<\/b><\/h4>\n<\/li>\n<\/ul>\n
Sonu\u00e7 ve De\u011ferlendirme<\/b><\/h3>\n