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{"id":6356,"date":"2022-10-24T11:21:27","date_gmt":"2022-10-24T11:21:27","guid":{"rendered":"https:\/\/mgsmedia.net\/?p=6356"},"modified":"2022-10-24T11:21:27","modified_gmt":"2022-10-24T11:21:27","slug":"satis-hunisi-nedir","status":"publish","type":"post","link":"https:\/\/mgsmedia.net\/satis-hunisi-nedir\/","title":{"rendered":"Sat\u0131\u015f Hunisi (Sales Funnel) ile Gelirinizi Artt\u0131r\u0131n"},"content":{"rendered":"

Sat\u0131\u015f Hunisi (Sales Funnel), <\/b>E-Ticaret sitelerinde fark\u0131ndal\u0131ktan sat\u0131\u015f eylemine kadar olan t\u00fcm s\u00fcreci g\u00f6steren bir m\u00fc\u015fteri yolculu\u011fu ayak izidir, <\/span>Pazarlama Hunisi<\/b><\/a> olarak da tan\u0131mlanan <\/span>Sat\u0131\u015f Funnel<\/b><\/a>, sat\u0131\u015f i\u015fleminde var olan potansiyel m\u00fc\u015fteriler ile al\u0131m eylemi ger\u00e7ekle\u015ftiren m\u00fc\u015fterilerin oran\u0131n\u0131 ortaya koyan bir metriktir.<\/span><\/p>\n

Huni i\u00e7erisinde ki taktikleri kullanarak bir ad\u0131mdan di\u011ferine do\u011fru hareket eden ki\u015fi say\u0131s\u0131n\u0131 artt\u0131rmak m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin, huninizin 2 ad\u0131m\u0131nda insan say\u0131s\u0131n\u0131 ikiye katlad\u0131n\u0131z, iki kez potansiyel m\u00fc\u015fteri olur ve m\u00fc\u015fterilerin y\u00fczdesini iki kat\u0131na \u00e7\u0131karabilirsiniz, bu da her ay size 4 kat daha fazla yeni m\u00fc\u015fteri sa\u011flar.<\/span><\/p>\n

Huniyi tan\u0131mlama ve y\u00f6netme, pazarlama tekniklerinin i\u00e7erisinde ki en \u00f6nemli g\u00fc\u00e7t\u00fcr, bu nedenle ayr\u0131ca \u201c<\/strong><\/span>Do\u011frudan Pazarlama Nedir? Dijital Pazarlama<\/a><\/strong><\/span>\u201d i\u00e7eri\u011fini de okuyarak pazarlama<\/strong><\/a> alan\u0131nda bilgi sahibi olabilirsiniz.<\/span><\/p>\n

Sat\u0131\u015f Hunisi Nedir?<\/b><\/h2>\nSat\u0131\u015f Hunisi Nedir?<\/strong><\/a>; <\/span>Sat\u0131\u015f Hunisi (Sat\u0131\u015f Funnel)<\/b><\/a>,\u00a0 markan\u0131n \u00fcr\u00fcn, hizmet veya kampanyalar\u0131ndan yararlanmak isteyen potansiyel m\u00fc\u015fterilerin ger\u00e7ek birer m\u00fc\u015fteri olmak i\u00e7in izledi\u011fi yolu ifade eder: ilk temastan sat\u0131\u015f eylemine kadar olan a\u015famalar\u0131n b\u00fct\u00fcn\u00fcn\u00fc tan\u0131mlar.<\/span><\/p>\n
Bu noktada bir huni olu\u015fturulur: huninin en tepesinde \u00e7ok say\u0131da potansiyel m\u00fc\u015fteri yer al\u0131r ve markan\u0131n sat\u0131\u015f a\u015famas\u0131na ge\u00e7ebilmesi i\u00e7in potansiyel m\u00fc\u015fterinin marka ile ilgilenmesi gereklidir. Yanl\u0131\u015f bilinenin aksine, pazarlama d\u00fcnyas\u0131nda potansiyel m\u00fc\u015fteri \u00e7ok \u00f6nemlidir ve gereken \u00f6nem verilirse ger\u00e7ek birer m\u00fc\u015fteriye d\u00f6n\u00fc\u015fme potansiyeli \u00e7ok y\u00fcksektir. Zira, herhangi bir platformdan direkt olarak bir m\u00fc\u015fteri olarak markan\u0131z ile bulu\u015fmas\u0131 da mant\u0131ken imkans\u0131zd\u0131r.<\/span><\/p>\n
MGS Media Ajans\u0131n\u0131n \u00fczerinde bir \u00f6rnek ile g\u00f6sterelim: sosyal medya y\u00f6netimi alan\u0131nda bir hizmet almak isteyen potansiyel m\u00fc\u015fteri, \u00f6ncelikle marka ile bulu\u015fur: paketleri inceler ve kendi ile uyu\u015fan uyu\u015fmayan alanlar \u00fczerinde d\u00fc\u015f\u00fcn\u00fcr. Karar\u0131n\u0131 verdi\u011finde kazan\u0131lm\u0131\u015f veya kaybedilmi\u015f bir metrik olu\u015fur: kazan\u0131lm\u0131\u015f metrikler daha sonra kullan\u0131lmak \u00fczere veri havuzuna at\u0131l\u0131r, kaybedilmi\u015f metrikler ise \u00e7e\u015fitli ara\u00e7lar yard\u0131m\u0131yla analiz edilir ve iyile\u015ftirmeler yap\u0131l\u0131r. Huni i\u00e7erisine giren ancak sat\u0131\u015f eylemi ger\u00e7ekle\u015ftirmeyen bir potansiyel m\u00fc\u015fterinin al\u0131\u015fkanl\u0131klar\u0131 ve d\u00fc\u015f\u00fcnceleri \u00fczerinde birtak\u0131m teoriler \u00fcretilir: \u00f6rne\u011fin kay\u0131p bir m\u00fc\u015fterinin \u00fcr\u00fcn kullan\u0131m\u0131 hakk\u0131nda yeterli bilgi alamad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclebilir ve dolay\u0131s\u0131yla \u00fcr\u00fcn bilgi alan\u0131nda iyile\u015ftirmeler yap\u0131l\u0131r.\u00a0<\/span><\/p>\n
E\u011fer \u00fcr\u00fcn sepette unutulduysa ve potansiyel m\u00fc\u015fteri web sitesini terk ettiyse, \u00e7e\u015fitli hat\u0131rlat\u0131c\u0131lar kullan\u0131labilir, hat\u0131rlatma eylemleri i\u00e7in ayr\u0131ca \u201c<\/span>Pop-up Nedir? E-Ticarette Pop-up Kullan\u0131m\u0131n\u0131n \u00d6nemi<\/b><\/a><\/span>\u201d <\/b>i\u00e7eri\u011fini okuyabilirsiniz.<\/span><\/p>\n
$\"pazarlama$ <\/h3>\nSat\u0131\u015f Hunisi Nas\u0131l \u00c7al\u0131\u015f\u0131r? \u2013 Sat\u0131\u015f Hunisi Mant\u0131\u011f\u0131 Nedir?<\/b><\/h3>\n
Huniler, markan\u0131n temel dinamiklerine g\u00f6re de\u011fi\u015fir ve ki\u015fiselle\u015ftirilir. Dolay\u0131s\u0131yla \u00e7al\u0131\u015fma y\u00f6ntemi ve mant\u0131\u011f\u0131 da \u015firketin temel dinamiklerine farkl\u0131la\u015fmaktad\u0131r. Ancak hangi marka ad\u0131na \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcl\u00fcyor olursa olsun 4 temel b\u00f6l\u00fcm ana \u00e7at\u0131 olarak g\u00f6r\u00fcl\u00fcr.<\/span><\/p>\n
<\/p>\n
4 basamak \u00fczerinde <\/span>Sat\u0131\u015f Hunisi Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><\/a><\/p>\n
\n
Marka ile fark\u0131ndal\u0131k – Bu a\u015fama, en fazla say\u0131da m\u00fc\u015fteri aday\u0131n\u0131 i\u00e7erir. Bir sorun tespit ettiler, \u00e7\u00f6z\u00fcm aramaya ba\u015flad\u0131lar ve \u0130\u00e7erik pazarlama, e-posta kampanyas\u0131, sosyal medya pazarlama veya ba\u015fka bir bulu\u015fma yeri arac\u0131l\u0131\u011f\u0131yla bir kurulu\u015fun fark\u0131na vard\u0131lar.<\/span><\/li>\n
Marka ile Etkile\u015fim – Bu a\u015famada m\u00fc\u015fteri adaylar\u0131n\u0131n say\u0131s\u0131 azalmaya ba\u015flar ancak sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc olas\u0131l\u0131\u011f\u0131 artar. Bu genellikle m\u00fc\u015fteri kurulu\u015fla ili\u015fki kurup daha fazla bilgi talep etti\u011finde olur. Potansiyel m\u00fc\u015fteri, \u015firketin \u00fcr\u00fcn\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131layabilece\u011fini belirlemek i\u00e7in rekabet\u00e7i ara\u015ft\u0131rmalar da y\u00fcr\u00fct\u00fcr.<\/span><\/li>\n
Potansiyel M\u00fc\u015fteri – S\u00fcrecin bu a\u015famas\u0131nda sat\u0131\u015f teklifleri ve kurulu\u015fun sundu\u011fu farkl\u0131 se\u00e7enekler ve fiyatland\u0131rma hakk\u0131nda daha fazla ara\u015ft\u0131rma yer alabilir. M\u00fc\u015fteri bir \u015fey sat\u0131n almay\u0131 reddeder ise d\u00f6n\u00fc\u015f\u00fcm hunisi boyunca ilerlemeye son verirler.<\/span><\/li>\n
Marka ile Eylem – Sat\u0131\u015f hunisinin \u00f6nceki t\u00fcm a\u015famalar\u0131 son ad\u0131mda i\u015fler: s\u00fcre\u00e7 i\u00e7erisinde m\u00fc\u015fteri \u00fcr\u00fcn\u00fc sat\u0131n al\u0131p almama karar\u0131n\u0131 vermi\u015ftir ve potansiyel m\u00fc\u015fteri sat\u0131n alma i\u015flemini yapmay\u0131 reddederse kurulu\u015f, \u00fcr\u00fcnlerinin ak\u0131lda kalmas\u0131n\u0131 sa\u011flamak i\u00e7in di\u011fer pazarlama taktiklerini kullanabilir.<\/span><\/li>\n<\/ul>\n
Huni, marka ihtiya\u00e7 ve hedeflerine g\u00f6re markaya entegre edilir ve marka temel dinamiklerinin i\u015flemesine destek olur. Markaya fayda sa\u011flamas\u0131 i\u00e7in birtak\u0131m d\u00fczenlemeler ve \u00e7al\u0131\u015fmalar da y\u00fcr\u00fct\u00fclmesi gereklidir. Bu noktada MGS Media yetkilileri taraf\u0131ndan huni, markaya entegre edilir.<\/span><\/p>\n
Sat\u0131\u015f Hunisi Ne \u0130\u015fe Yarar? \u2013 \u0130\u015fletmeye Katk\u0131lar\u0131 Nelerdir?<\/b><\/h4>\n
M\u00fc\u015fteri veya potansiyel m\u00fc\u015fterilerin markay\u0131 neden buldu\u011funun ve neden web sitesinde kald\u0131klar\u0131n\u0131n ya da ayr\u0131ld\u0131klar\u0131n\u0131n daha iyi anla\u015f\u0131lmas\u0131 gerekti\u011finden m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmleri ve sat\u0131\u015flar\u0131 art\u0131rma a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. Potansiyel m\u00fc\u015fterilerle ili\u015fki kurmak zaman al\u0131r, bu noktada bir sat\u0131\u015f hunisi birden \u00e7ok s\u00fcre\u00e7le birlikte devreye girer. D\u00f6n\u00fc\u015f\u00fcm hunisine \u00e7ok say\u0131da potansiyel m\u00fc\u015fteri girer ancak hepsi ayn\u0131 noktada \u00e7\u0131k\u0131\u015f yapmaz, peki huninin i\u015fletmeye katk\u0131s\u0131 nedir?<\/span><\/p>\n
Sat\u0131\u015f Hunisi Ne \u0130\u015fe Yarar?<\/b><\/p>\n
\n
Markaya m\u00fc\u015fteri kazand\u0131rmada etkilidir.<\/span><\/li>\n
Potansiyel m\u00fc\u015fteri \u00e7eker ve m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/li>\n
Markaya yol haritas\u0131 sunar ve i\u015f s\u00fcre\u00e7lerine kolay entegre olur.<\/span><\/li>\n
Hedef kitle belirleme de faydal\u0131d\u0131r.<\/span><\/li>\n
Verilerin \u00f6l\u00e7\u00fclebilir ve de\u011ferlendirilebilir olmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n
Sad\u0131k bir m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fcn olu\u015fmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n
Performansa dayal\u0131 \u00f6l\u00e7\u00fcmlerin yap\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n
Pazarlama ve dijital reklamlar\u0131n sa\u011fl\u0131kl\u0131 olmas\u0131na etki eder.<\/span><\/li>\n
Marka i\u00e7i i\u015f b\u00f6l\u00fcnmesinin daha stabil olmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n
Markan\u0131n \u00fcr\u00fcn, hizmet veya kampanyalar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00e7\u0131kar\u0131r.<\/span><\/li>\n<\/ol>\n
Sat\u0131\u015f hunisinin i\u015fletmeye katk\u0131lar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulursa, i\u015f s\u00fcreci i\u00e7erisinde \u00e7ok \u00f6nemli oldu\u011fu anla\u015f\u0131labilir, bu nedenle i\u015fletmeye uygun olarak huninin olu\u015fturulmas\u0131 gereklidir.<\/span><\/p>\n
\u0130\u015fletme i\u00e7in Nas\u0131l Sat\u0131\u015f Hunisi Olu\u015fturulur?<\/b><\/h4>\n
Bir i\u015fletmenin ba\u015far\u0131l\u0131 bir <\/span>Sat\u0131\u015f Hunisi Olu\u015fturma<\/b> i\u00e7in izlemesi gereken ad\u0131mlar bulunur, ad\u0131mlar i\u015fletmenin hedefleri ve ama\u00e7lar\u0131 do\u011frultusunda MGS Media taraf\u0131ndan ki\u015fiselle\u015ftirilir.<\/span><\/p>\n
T\u00fcm \u00f6l\u00e7ekte ki markalar i\u00e7in <\/span>Pazarlama Hunisi Nas\u0131l Olu\u015fturulur?<\/b><\/p>\n
\n
Hedef kitle davran\u0131\u015flar\u0131 analiz edilir.<\/span><\/li>\n<\/ul>\n
Hedef kitle, huninin tepesine \u00e7ekilecek ki\u015filerin tan\u0131mlanmas\u0131n\u0131 i\u00e7erir. Web tabanl\u0131 bir i\u015fletme i\u00e7in bu, potansiyel m\u00fc\u015fterilerin siteyi nas\u0131l kulland\u0131klar\u0131n\u0131 analiz etmek anlam\u0131na gelebilir. Bu metrikler aras\u0131nda en pop\u00fcler bulduklar\u0131 yer ve i\u015fletmenin web sayfalar\u0131nda ne kadar zaman oldu\u011funu g\u00f6steren geri d\u00f6n\u00fc\u015f oran\u0131 da yer al\u0131r.<\/span><\/p>\n
\n
Hedef kitlenin dikkati \u00e7ekilir.<\/span><\/li>\n<\/ul>\n
Ba\u015flang\u0131\u00e7ta bir kitleyi huniye \u00e7eken bir \u015fey olmal\u0131d\u0131r. Bu, infografikler, videolar veya reklamlar gibi zengin medyalar\u0131 i\u00e7erebilir. Pazarlama alan\u0131nda ki g\u00fcncel ve etkili y\u00f6ntemler i\u00e7in MGS Media ile ileti\u015fime ge\u00e7in.<\/span><\/p>\n
\n
Hedef kitle ilgili alana y\u00f6nlendirilir.<\/span><\/li>\n<\/ul>\n
Dikkatleri \u00e7ekildikten sonra, potansiyel m\u00fc\u015fterilerin gidebilece\u011fi bir yere ihtiyac\u0131 var. Web tabanl\u0131 bir i\u015fletme i\u00e7in bu, kullan\u0131c\u0131 deneyiminden veri toplayan ve potansiyel m\u00fc\u015fterinin ilgisini \u00e7ekmesini sa\u011flayan bir harekete ge\u00e7irici mesaj i\u00e7eren \u00e7ekici bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 kullanmak anlam\u0131na gelir.<\/span><\/p>\n
\n
Markaya potansiyel m\u00fc\u015fteri \u00e7ekilir.<\/span><\/li>\n<\/ul>\n
\u00d6nceki \u00fc\u00e7 ad\u0131m tamamland\u0131ktan sonra huniye eklemek i\u00e7in s\u00fcrekli olarak yeni potansiyel m\u00fc\u015fteriler olu\u015fturmak \u00f6nemlidir. Bu noktada MGS Media b\u00fcnyesinde potansiyel m\u00fc\u015fteri olu\u015fturma ad\u0131na \u00f6zel teknikleri bulunmaktad\u0131r. Ayr\u0131ca Persona \u00e7al\u0131\u015fmalar\u0131yla birlikte var olan m\u00fc\u015fterilere de kimlik kazand\u0131r\u0131lmaktad\u0131r.<\/span><\/p>\n
\n
Marka ile m\u00fc\u015fteri aras\u0131nda ki ili\u015fki sa\u011flan\u0131r.<\/span><\/li>\n<\/ul>\n
Potansiyel m\u00fc\u015fteriler olu\u015fturulup yakaland\u0131ktan sonra en \u00f6nemli ad\u0131m, bu potansiyel m\u00fc\u015fterileri, m\u00fc\u015fteri haline getirmektedir. Sat\u0131\u015f hunisinin amac\u0131 m\u00fc\u015fteri olu\u015fturmakt\u0131r, dolay\u0131s\u0131yla potansiyel m\u00fc\u015fteri havuzunun m\u00fc\u015fteriye \u00e7evrilmesi ad\u0131na \u00f6zel \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131 \u00e7ok \u00f6nemlidir.<\/span><\/p>\n
MGS Media dijital ajans<\/strong><\/a> ile <\/span>Sat\u0131\u015f Hunisi (Sales Funnel) <\/b>\u00e7al\u0131\u015fmalar\u0131n\u0131 hala denemediniz mi?; sizde <\/span>Pazarlama Hunisi<\/b> olu\u015fturarak marka bilinirli\u011finizi artt\u0131rabilir ve gelir hacminizi b\u00fcy\u00fctebilirsiniz!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Sat\u0131\u015f Hunisi (Sales Funnel), E-Ticaret sitelerinde fark\u0131ndal\u0131ktan sat\u0131\u015f eylemine kadar olan t\u00fcm s\u00fcreci g\u00f6steren bir m\u00fc\u015fteri yolculu\u011fu ayak izidir, Pazarlama Hunisi olarak da tan\u0131mlanan Sat\u0131\u015f Funnel, sat\u0131\u015f i\u015fleminde var olan potansiyel m\u00fc\u015fteriler ile al\u0131m eylemi ger\u00e7ekle\u015ftiren m\u00fc\u015fterilerin oran\u0131n\u0131 ortaya koyan bir metriktir. Huni i\u00e7erisinde ki taktikleri kullanarak bir ad\u0131mdan di\u011ferine do\u011fru hareket eden ki\u015fi say\u0131s\u0131n\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":6358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-6356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/comments?post=6356"}],"version-history":[{"count":1,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6356\/revisions"}],"predecessor-version":[{"id":6359,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6356\/revisions\/6359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media\/6358"}],"wp:attachment":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media?parent=6356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/categories?post=6356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/tags?post=6356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}