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(Bu ileti 6.7.0 sürümünde eklendi.) in /home/mgsmedia/public_html/wp-includes/functions.php on line 6114Z Ku\u015fa\u011f\u0131 \u00dcr\u00fcn Pazarlama Stratejileri<\/b>, pazaryerleri a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir, <\/span>E-Ticaret Yapanlar<\/b> aras\u0131nda s\u0131kl\u0131kla uygun platform bulunarak <\/span>Z Ku\u015fa\u011f\u0131 Hedef Kitle<\/b> olarak ayarlanmaya \u00e7al\u0131\u015f\u0131l\u0131r.<\/span><\/p>\n Dijital platformlarda ge\u00e7irilen s\u00fcre ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, pek \u00e7ok i\u015fletme taraf\u0131ndan takip edilmektedir. Bu iki veri dikkate al\u0131nd\u0131\u011f\u0131nda, Z ku\u015fa\u011f\u0131n\u0131n internet ortam\u0131nda \u00e7ok fazla zaman ge\u00e7irdi\u011fi ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n da fazla oldu\u011fu bilinmektedir. Hal b\u00f6yle olunca, MGS Media, gen\u00e7 ku\u015fa\u011fa ula\u015fman\u0131z\u0131 sa\u011flayacak \u00f6zel pazarlama stratejileri ile b\u00fcy\u00fck, orta veya k\u00fc\u00e7\u00fck segmentte ki i\u015fletmelere ipu\u00e7lar\u0131 sunmaktad\u0131r.<\/span><\/p>\n Z Ku\u015fa\u011f\u0131 Nedir?<\/b>; Z Ku\u015fa\u011f\u0131, 1990 sonlar\u0131 ila 2010\u2019u y\u0131llar\u0131n ba\u015flar\u0131 aras\u0131nda do\u011fan jenerasyonu ifade etmek i\u00e7in kullan\u0131lan bir tan\u0131md\u0131r, 1997 ila 2012 y\u0131llar\u0131 aras\u0131nda do\u011fan bu \u00e7ocuklar, dijital platformdan \u00e7ok fazla faydalanmas\u0131yla birlikte <\/span>Zoomer<\/b><\/a> olarak da bilinir.<\/span><\/p>\n Ku\u015fak \u00f6zelliklerine daha yak\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, k\u00fc\u00e7\u00fck ya\u015ftan itibaren internet ve mobil dijital teknolojilerle i\u00e7 i\u00e7e b\u00fcy\u00fcd\u00fc\u011f\u00fc ve dijital \u00e7a\u011f\u0131n \u00e7ocuklar\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcr. Hal b\u00f6yle olunca, ak\u0131ll\u0131 telefonlar, sosyal medya platformlar\u0131, internet ve benzeri teknolojiler Zoomer ku\u015fa\u011f\u0131n\u0131n karakteri haline gelmi\u015ftir. Daha \u00f6nceki ku\u015faklara g\u00f6re dijital platformlara daha fazla ba\u011fl\u0131 olan Z Ku\u015fa\u011f\u0131, E-Ticaret siteleri i\u00e7inde do\u011fal bir hedef kitle haline gelmektedir. Zoomer ku\u015fa\u011f\u0131, internet ve dijital teknolojilerin gerekliliklerini \u00e7ok k\u00fc\u00e7\u00fck ya\u015ftan beri ta\u015f\u0131d\u0131\u011f\u0131 i\u00e7in, E-Ticaret alan\u0131nda da olduk\u00e7a dikkatli olmak gereklidir. \u00c7\u00fcnk\u00fc bu ku\u015fak, dijitalle\u015fme s\u00fcrecinin i\u00e7erisinden gelmektedir ve dolay\u0131s\u0131yla internet diline ve bilgisine hakimdir.<\/span><\/p>\n Gen\u00e7 yeti\u015fkinler olarak da bilinen Zoomerlar, g\u00fcn ge\u00e7tik\u00e7e ekonomik hayat\u0131n i\u00e7erisine daha fazla girmektedir, \u00f6zellikle dijital platformlardan al\u0131\u015fveri\u015f, ara\u015ft\u0131rma ve hayat\u0131 kolayla\u015ft\u0131racak pratik bilgileri kavrama konular\u0131nda yeteneklilerdir. \u0130nternet al\u0131\u015fveri\u015fe yak\u0131n olmalar\u0131yla birlikte, E-Ticaret sitelerinin Z Ku\u015fa\u011f\u0131na \u00f6zel \u00e7al\u0131\u015fma yapmalar\u0131n\u0131 ve pazaryerlerine dahil etmelerini zorunlu hale getirmi\u015ftir.<\/span><\/p>\n Z Ku\u015fa\u011f\u0131 global a\u00e7\u0131dan ilk dijital uyku olarak tan\u0131n\u0131r: ibadet, pragmatik ve finansal a\u00e7\u0131dan d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Bug\u00fcne kadarki en \u00e7ok \u00e7e\u015fitlili\u011fe sahip ku\u015faklard\u0131r; \u0131rk, etnik ve cinsel \u00e7e\u015fitlili\u011fi savunurlar. Ayn\u0131 zamanda ak\u0131l sa\u011fl\u0131\u011f\u0131ndan da derin endi\u015fe duyarlar ve hangi tarafta duruyorlar olursa olsun siyasi ideolojilere ilgi duyarlar: s\u00fcrd\u00fcr\u00fclebilirlik, e\u015fitsizlik ve sosyal adaletsizlik, tutku i\u00e7inde olduklar\u0131 konulard\u0131r. Zorlu uygulamalar ve hiyerar\u015filer ku\u015fa\u011f\u0131n karakteri ile ba\u011fda\u015fmayan \u00f6zelliklerdir, kendilerini ger\u00e7ek ve \u00f6zg\u00fcrl\u00fc\u011f\u00fcn yeni y\u00fcz\u00fc olarak tan\u0131mlarlar. Bununla birlikte,<\/span><\/p>\n E-Ticaret i\u015fletmelerinin bu alana \u00f6zel pazarlama yapabilmeleri i\u00e7in <\/span>Z Ku\u015fa\u011f\u0131 T\u00fcketici Al\u0131\u015fkanl\u0131klar\u0131<\/b><\/a> bilinmeli ve \u00f6zel \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fclmelidir.<\/span><\/p>\n Z Ku\u015fa\u011f\u0131 Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131 Nelerdir?<\/b><\/a>;<\/span><\/p>\n Zoomer kesime hitap edebilmek i\u00e7in E-Ticaret sitelerinin jenerasyona \u00f6zel \u00e7al\u0131\u015fmalar\u0131n\u0131n mutlaka bulunmas\u0131 gereklidir. Bununla birlikte pazarlama ve reklam faaliyetlerini de jenerasyon \u00f6zelliklerine uygun bir \u015fekilde y\u00fcr\u00fctmesi \u00e7ok \u00f6nemlidir. Bu noktada MGS Media, i\u015fletmenin i\u015f s\u00fcrecine uygun bir \u015fekilde ister \u00f6zel yaz\u0131l\u0131m isterse de pazar entegrasyon \u00e7\u00f6z\u00fcmleriyle birlikte, hedef kitleye uygun reklam \u00e7al\u0131\u015fmalar\u0131 yapmaktad\u0131r.<\/span><\/p>\n Zoomer olarak ifade edilen bu jenerasyonun karakteri al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na yans\u0131yor mu? Z Ku\u015fa\u011f\u0131 ara\u015ft\u0131rmalara g\u00f6re, E-Ticaret sitelerinde en az bir veya daha fazla ilgi kategoride ayda bir kez al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 bildiren 16 ila 24 ya\u015f\u0131ndaki \u00e7ocuklar\u0131n kat\u0131l\u0131m\u0131yla bir anket yap\u0131lm\u0131\u015ft\u0131r. Anket i\u00e7erisinde markalar\u0131n ve i\u015fletmelerin \u00f6nceki nesillere g\u00f6re davran\u0131\u015fsal de\u011fi\u015fimlerini anlamalar\u0131na yard\u0131mc\u0131 olacak bilgiler aranm\u0131\u015ft\u0131r. Buna g\u00f6re arama, tarama ve E-Ticaret sitelerinde sat\u0131n alma kararlar\u0131n\u0131 etkileyen \u015feylere kadar, markalar ve i\u015fletmeler i\u00e7in bu dinamik t\u00fcketici taban\u0131yla farkl\u0131 \u015fekillerde daha iyi ba\u011flant\u0131 kurma i\u00e7in cevaplar bulmaya \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r.\u00a0<\/span><\/p>\n Anket sonucuna g\u00f6re, <\/span>Z Ku\u015fa\u011f\u0131 Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131, <\/b>jenerasyon karakterine uygun olmas\u0131 halinde, karakteristik \u00f6zellikleri do\u011frudan yans\u0131tt\u0131\u011f\u0131 bulunmu\u015ftur. \u0130\u015fletmelerin politika olarak iyi reklam, iyi \u00fcr\u00fcn ve kaliteli hizmet \u00f6l\u00e7e\u011finde hareket etmesiyle, jenerasyonun al\u0131\u015fveri\u015f yapma e\u011filimde oldu\u011fu anla\u015f\u0131lm\u0131\u015ft\u0131r. Buna g\u00f6re,<\/span><\/p>\n Z Ku\u015fa\u011f\u0131 T\u00fcketici Al\u0131\u015fkanl\u0131klar\u0131na Y\u00f6nelik Pazarlama Y\u00f6ntemleri<\/b>;<\/span><\/p>\n Z Ku\u015fa\u011f\u0131, dijital d\u00fcnya ile i\u00e7 i\u00e7e ya\u015fayan ve kendisini sanal alanda daha iyi ifade edebilen bir jenerasyondur. Bununla birlikte, dijital d\u00fcnya ile ba\u011f\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde mobil cihazlarla sa\u011flamaktad\u0131r, markan\u0131n mobil uyumlu bir web sitesine sahip olmas\u0131, pazarlama y\u00f6ntemlerinin en ba\u015f\u0131nda gelmektedir. MGS Media, bu alanda mobil uyumlu web site tasar\u0131m<\/strong><\/a>lar\u0131yla birlikte jenerasyonun t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik kreatif \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.\u00a0<\/span><\/p>\n MGS Media ile mobil uyumlu E-Ticaret sitesi<\/strong><\/a> kurarak \u00fcr\u00fcnlerinizi dijital platformlarda rahatl\u0131kla pazarlayabilirsiniz.<\/span><\/p>\n Zoomer ku\u015fa\u011f\u0131n en aktif kulland\u0131\u011f\u0131 sosyal medya platformlar\u0131 belirlidir, bu noktada MGS Media pazar ara\u015ft\u0131rma ekibinin belirledi\u011fi sosyal mecralara y\u00f6nelik reklam \u00e7al\u0131\u015fmalar\u0131nda bulunabilirsiniz. Bununla birlikte Z Ku\u015fa\u011f\u0131, g\u00fcn\u00fcn \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n sosyal mecralarda ge\u00e7irmektedir, hal b\u00f6yle olunca profesyonel bir sosyal medya y\u00f6netimi<\/strong><\/a>ni de gerekli k\u0131lmaktad\u0131r. Dolay\u0131s\u0131yla MGS Media dijital ajans\u0131<\/strong><\/a> ile birlikte E-Ticaret sitenizin sosyal mecralarda ki g\u00fcc\u00fcn\u00fc artt\u0131rabilir ve Z Ku\u015fa\u011f\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131na \u00f6n haz\u0131rl\u0131k yapabilirsiniz.<\/span><\/p>\n Dijital platformlarda g\u00fc\u00e7, reklam ve pazarlama faaliyetleriyle birlikte gelmektedir: Influencer olarak ifade edilen ve ikna kabiliyeti y\u00fcksek olan ki\u015filer, pazarlama i\u00e7in s\u0131k\u00e7a tercih edilmektedir. Bu noktada, dijital platformlarda s\u0131k\u00e7a vakit ge\u00e7iren Z Ku\u015fa\u011f\u0131 i\u00e7in uygun bir Influencer bularak; \u00fcr\u00fcn, hizmet veya kampanya tan\u0131t\u0131m\u0131 yapabilirsiniz. Bununla birlikte arama motoru veya \u00e7e\u015fitli platformlar \u00fczerinde de reklam ve pazarlama faaliyetlerinde bulunman\u0131z \u00e7ok \u00f6nemlidir, Influencer ile i\u015f birli\u011fi yapmak tek ba\u015f\u0131na yeterli olmamaktad\u0131r. Jenerasyonun, ikna kabiliyeti y\u00fcksek ve kaliteli reklamlar kar\u015f\u0131s\u0131nda, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 g\u00fcd\u00fclenmektedir.<\/span><\/p>\n Reklam ve dijital pazarlama<\/strong><\/a> alan\u0131 i\u00e7erisinde YouTube, Twitter, TikTok ve YouTube gibi platformlarda k\u0131sa bir video kurgu<\/strong><\/a> veya direkt olarak \u00fcr\u00fcne \u00f6zg\u00fc video ayarlanmas\u0131 \u00e7ok etkili olmaktad\u0131r. Bu noktada; \u00fcr\u00fcn, hizmet veya kampanyalara y\u00f6nelik i\u015fletmeyi \u00f6ne \u00e7\u0131karabilecek \u00f6zel video \u00e7ekimleri<\/strong><\/a> yap\u0131lmal\u0131 ve uygun platformlarda payla\u015f\u0131lmal\u0131d\u0131r. Sosyal medya etkile\u015fimleri g\u00f6z ard\u0131 edilmemelidir, jenerasyonun aktif olarak kulland\u0131\u011f\u0131 platformlar pazaryeri olarak s\u0131kl\u0131kla tercih edilmelidir.<\/span><\/p>\n Z Ku\u015fa\u011f\u0131, di\u011fer jenerasyonlar\u0131n aksine mizah g\u00fcc\u00fc olduk\u00e7a y\u00fcksek ve e\u011flence ortam\u0131n\u0131 da ayr\u0131ca seven bir jenerasyondur. Bu itibarla, g\u00fcncel toplumsal olaylar\u0131, dizi ve film repliklerini takip ederek \u00fcr\u00fcn, hizmet veya kampanya i\u00e7erisine entegre edilmesi \u00e7ok \u00f6nemlidir. Zoomer ku\u015fa\u011f\u0131, dijital platformlarda ya\u015fayan ve dijitalle\u015fmenin dilinden anlayan i\u015fletmelere yak\u0131nl\u0131k duymaktad\u0131r ve dolay\u0131s\u0131yla bu faaliyetler organik ziyaret\u00e7i say\u0131s\u0131nda art\u0131\u015f\u0131 da sa\u011flamaktad\u0131r.<\/span><\/p>\n MGS Media, <\/span>Z Ku\u015fa\u011f\u0131 \u00dcr\u00fcn Pazarlama Stratejileri<\/strong><\/a> i\u00e7erisinde bu i\u00e7eri\u011fe s\u0131\u011fmayacak pek \u00e7ok y\u00f6ntem izlemektedir, <\/span>E-Ticaret Yapanlar<\/b>, mutlaka <\/span>Z Ku\u015fa\u011f\u0131 Hedef Kitle<\/b><\/a> ara\u015ft\u0131rmas\u0131 yaparak al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131 y\u00fcksek bu jenerasyonu i\u015f s\u00fcre\u00e7lerine dahil etmeleri gereklidir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Z Ku\u015fa\u011f\u0131 \u00dcr\u00fcn Pazarlama Stratejileri, pazaryerleri a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir, E-Ticaret Yapanlar aras\u0131nda s\u0131kl\u0131kla uygun platform bulunarak Z Ku\u015fa\u011f\u0131 Hedef Kitle olarak ayarlanmaya \u00e7al\u0131\u015f\u0131l\u0131r. Dijital platformlarda ge\u00e7irilen s\u00fcre ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, pek \u00e7ok i\u015fletme taraf\u0131ndan takip edilmektedir. Bu iki veri dikkate al\u0131nd\u0131\u011f\u0131nda, Z ku\u015fa\u011f\u0131n\u0131n internet ortam\u0131nda \u00e7ok fazla zaman ge\u00e7irdi\u011fi ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n da fazla oldu\u011fu […]<\/p>\n","protected":false},"author":1,"featured_media":6343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/comments?post=6342"}],"version-history":[{"count":2,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6342\/revisions"}],"predecessor-version":[{"id":6345,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6342\/revisions\/6345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media\/6343"}],"wp:attachment":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media?parent=6342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/categories?post=6342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/tags?post=6342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Z Ku\u015fa\u011f\u0131 Nedir? \u2013 \u0130\u015fletmeler i\u00e7in \u00d6nemli Midir?<\/b><\/h2>\n
Z Ku\u015fa\u011f\u0131 Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131 Nelerdir?<\/b><\/h3>\n
\n
Z Ku\u015fa\u011f\u0131 T\u00fcketici Al\u0131\u015fkanl\u0131klar\u0131na Y\u00f6nelik Pazarlama Y\u00f6ntemleri<\/b><\/h4>\n
1. Mobil Uyumlu (Responsive) Web Sitesi<\/b><\/h5>\n
2.\u00a0 Sosyal Medya Y\u00f6netimi ve Dijital Pazarlama<\/b><\/h5>\n
3.\u00a0 Influencer \u0130\u015f Birli\u011fi ve Reklam G\u00fcc\u00fc<\/b><\/h5>\n
4.\u00a0 Video Tan\u0131t\u0131m Faaliyetleri<\/b><\/h5>\n
5.\u00a0 G\u00fcncel Trend Takibi ve \u0130\u015fletme ile Entegrasyonu<\/b><\/h5>\n
Sonu\u00e7 ve De\u011ferlendirme<\/b><\/h3>\n