Online al\u0131\u015fveri\u015f veya blog siteleri, b\u00fcy\u00fcmek; geli\u015fmek ve marka bilinirli\u011fini artt\u0131rmak i\u00e7in pazar ara\u015ft\u0131rmas\u0131yla birlikte rakip analizi de yapmal\u0131d\u0131r. \u00d6ncelikle markalar, \u00fcr\u00fcn; hizmet veya kampanyalar\u0131n\u0131 hedef kitlesine ula\u015ft\u0131rmak i\u00e7in pazaryerlerini kullan\u0131l\u0131r, pazaryerinde ki ma\u011fazan\u0131n durumu sat\u0131\u015f ba\u015far\u0131s\u0131n\u0131 ortaya koyar. Bu ba\u015far\u0131y\u0131 yakalayabilmek i\u00e7in veri analizi yapmak ve verileri i\u015fleyebilmek gereklidir.<\/span><\/p>\n MGS Media dijital pazarlama<\/strong><\/a> alan\u0131yla ihtiya\u00e7lara ve hedeflere d\u00f6n\u00fck olarak tamamen markaya \u00f6zg\u00fc hizmet vermektedir; markan\u0131z\u0131 \u00fcst s\u0131ralara ta\u015f\u0131mak ve rekabette var olmak istemez misiniz? MGS Media elinizde ki b\u00fct\u00e7eyi do\u011fru de\u011ferlendirerek neler yapabilece\u011finizi ve iyi bir pazar ara\u015ft\u0131rmas\u0131 ile hangi sorular\u0131n yan\u0131tlar\u0131na ula\u015fabilece\u011finizi sunmaktad\u0131r.<\/span><\/p>\n Pazar ara\u015ft\u0131rmas\u0131, \u00e7o\u011fu marka i\u00e7in olduk\u00e7a maliyetlidir ve bu nedenle uzak durulmaktad\u0131r. Ancak pazar ara\u015ft\u0131rmas\u0131 ve yeterli b\u00fct\u00e7e olmadan markan\u0131n b\u00fcy\u00fcmesi, kullan\u0131labilirli\u011fi ve kal\u0131c\u0131l\u0131\u011f\u0131 da m\u00fcmk\u00fcn de\u011fildir.\u00a0<\/span><\/p>\n Marka ad\u0131na y\u00fcr\u00fct\u00fclen <\/span>Pazar Ara\u015ft\u0131rmas\u0131 Nedir<\/a>, Neden Yap\u0131l\u0131r?<\/b>; m\u00fc\u015fteri veya potansiyel m\u00fc\u015fterinin t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131, tercihlerini, fiyatlara yakla\u015f\u0131m\u0131n\u0131, sat\u0131n alma oran\u0131n\u0131 veya sepette terk etme oran\u0131n\u0131 ve iadesiz\/kesintisiz sat\u0131lan \u00fcr\u00fcnlerin belirli aral\u0131klarla d\u00fczenli olarak takip edilen bir s\u00fcre\u00e7tir. Pazar ara\u015ft\u0131rmas\u0131n\u0131n yap\u0131lma nedeni, m\u00fc\u015fteri veya potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcn, hizmet veya kampanyalar\u0131n\u0131n\u0131z hakk\u0131nda pazaryerlerinden veri toplamak ve veriyi en iyi \u015fekilde sunmakt\u0131r.<\/span><\/p>\n Pazar ara\u015ft\u0131rmas\u0131 genel olarak bilgi toplama ve bilgi i\u015fleme s\u00fcre\u00e7lerinden meydana gelir, verilerin i\u015flenmesiyle birlikte piyasa durumu; hedef kitle, ba\u015far\u0131 oran\u0131 ve risk analizi elde edilir. B\u00f6ylece m\u00fc\u015fteri ve potansiyel m\u00fc\u015fterilerin talep ve beklentileri ortaya \u00e7\u0131kar, markan\u0131n bu alana y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 da rakiplerinden \u00f6ne \u00e7\u0131kmas\u0131na etki eder.<\/span><\/p>\n Ara\u015ft\u0131rmalar, riskleri azaltmak ve temel \u00fcr\u00fcnlerin piyasada \u00fczerinde ki karl\u0131l\u0131\u011f\u0131 artt\u0131rmak amac\u0131yla, \u015firkete; sekt\u00f6re, ihtiyaca ve hedefe y\u00f6nelik olarak de\u011fi\u015fiklik g\u00f6sterir.<\/span><\/p>\n MGS Media b\u00fcnyesinde pazar ara\u015ft\u0131rmalar\u0131 2 ana ba\u015fl\u0131k i\u00e7erisinde de\u011ferlendirilmektedir ve <\/span>Hedef Pazar Ara\u015ft\u0131rmas\u0131<\/b> ihtiyaca ve talebe d\u00f6n\u00fck olma \u015fart\u0131yla nitel ya da nicel ara\u015ft\u0131rmalar olarak ikiye ayr\u0131lmaktad\u0131r.<\/span><\/p>\n Kantitatif yani nicel pazar ara\u015ft\u0131rmas\u0131, say\u0131labilir veri ortaya koyabilen sekt\u00f6re ve \u00fcr\u00fcne g\u00f6re \u00f6zel olarak belirlenmi\u015f soru formlar\u0131d\u0131r. Bu noktada MGS Media uzman dijital pazarlama<\/strong><\/a> ekibi, hedefe ve ihtiyaca d\u00f6n\u00fck olarak pazar ara\u015ft\u0131rmas\u0131 yaparak say\u0131sal veri toplar ve buradan anlaml\u0131, de\u011fi\u015ftirilebilir ve i\u015flenebilir sonu\u00e7lar \u00e7\u0131kar\u0131r.<\/span><\/p>\n Kalitatif yani nitel ara\u015ft\u0131rmalar, k\u00fc\u00e7\u00fck gruplardan b\u00fcy\u00fck sonu\u00e7lar ortaya koyabilen ve daha derin sonu\u00e7lar \u00e7\u0131kartabilen sonu\u00e7lard\u0131r. Bu sonu\u00e7larla birlikte m\u00fc\u015fteri veya potansiyel m\u00fc\u015fterinin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, sat\u0131n alma veya sepet terk etme oran\u0131, favoriye ekleyip sat\u0131n ald\u0131\u011f\u0131 veya favorilerde bekletti\u011fi gibi istatistiklerin davran\u0131\u015f bazl\u0131 ara\u015ft\u0131rmas\u0131 yap\u0131l\u0131r.<\/span><\/p>\n MGS Media modern dijital ajans<\/strong><\/a>, markan\u0131z\u0131n nitel veya nicel fark etmeksizin ihtiyaca ve hedefe d\u00f6n\u00fck olarak pazar ara\u015ft\u0131rmas\u0131n\u0131 yapar: bu ba\u011flamda m\u00fc\u015fteri veya potansiyel m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131 anla\u015f\u0131l\u0131r, riskler azalt\u0131l\u0131r ve g\u00fcncel teknolojiden yararlanarak somut veriler ortaya koyar.<\/span><\/p>\n Online al\u0131\u015fveri\u015f \u00fczerine firma, i\u015fletme veya bireysel olarak \u00e7al\u0131\u015fan markalar, etkin bir marka olmaya hedef kitle belirlemekle ba\u015flar. Hedef kitle, pazar ara\u015ft\u0131rmas\u0131n\u0131n ilk s\u00fcrecidir: hedef kitlesini belirleyemeyen firmalar, pazaryeri i\u00e7erisinde kaybolur. Bu noktada MGS Media, CTA<\/strong><\/a>, Facebook Reklam K\u00fct\u00fcphanesi<\/strong><\/a> ve \u00e7e\u015fitli ara\u00e7larla birlikte amaca ve hedefe uygun ara\u015ft\u0131rmalar y\u00fcr\u00fctmektedir. Bu ara\u015ft\u0131rmalar ile markan\u0131z\u0131n ula\u015ft\u0131\u011f\u0131 veya ula\u015fabilece\u011fini s\u0131n\u0131rlar\u0131 \u00f6\u011frenebilir ve hedef kitle belirleyebilirsiniz.<\/span><\/p>\n CTA<\/strong><\/a> \u00e7al\u0131\u015fmalar\u0131ndan sonra verimli bir ara\u015ft\u0131rma i\u00e7in <\/span>E-Ticarette Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/b><\/a>;<\/span><\/p>\n MGS Media pazar ara\u015ft\u0131rmas\u0131n\u0131 yukar\u0131da ki hedeflere uygun \u015fekilde ger\u00e7ekle\u015ftirir ve markaya \u00f6zg\u00fc daha fazla ara\u015ft\u0131rma yapar. Bu ba\u011flamda bilimsel \u00e7al\u0131\u015fmalar\u0131 takip eder, teknolojiden de yararlanarak do\u011fru pazara ula\u015fabilmek i\u00e7in belirli ad\u0131mlar\u0131 izler.<\/span><\/p>\n Planl\u0131 ve programl\u0131 hareket etmek t\u00fcm sekt\u00f6rler i\u00e7in pozitif anlamda etki g\u00f6r\u00fclmesine neden olur. Dolay\u0131s\u0131yla pazar ara\u015ft\u0131rmas\u0131nda en \u00f6nemli etken belirli bir metot olu\u015fturulmas\u0131 ve d\u00fczenli olarak metoda uyulmas\u0131d\u0131r. Bununla birlikte metot belirli a\u015famalarda g\u00fcncellenmeli ve elde edilen veriler i\u015flenmelidir. Bu sayede hem hedef kitleye daha kolay ula\u015f\u0131l\u0131rken hem de ihtiya\u00e7 duyulan bilgiler toplanabilmektedir. Dolay\u0131s\u0131yla profesyonel bir yard\u0131m almadan, komplike bir sistem i\u00e7erisinde, rekabetin yo\u011fun oldu\u011fu bir platforma giri\u015f yapmak ba\u015far\u0131y\u0131 geciktirecektir.<\/span><\/p>\n Do\u011fru pazara ula\u015fmak i\u00e7in uygulanmas\u0131 gereken <\/span>E-Ticaret Pazar Ara\u015ft\u0131rmas\u0131<\/b><\/a> \u015f\u00f6yledir;<\/span><\/p>\n Markan\u0131n sekt\u00f6rel olarak rakiplerinden bir ad\u0131m \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in pazar ara\u015ft\u0131rmalar\u0131 \u00e7ok \u00f6nemlidir; bu ba\u011flamda \u00e7e\u015fitli ara\u00e7lar kullan\u0131larak stratejiler geli\u015ftirilmesi gereklidir. Reklam ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n daha etkili olabilmesi i\u00e7in MGS Media ayn\u0131 zamanda sekt\u00f6rel olarak pazar ara\u015ft\u0131rmas\u0131 da yapmaktad\u0131r. Bununla birlikte markaya \u00f6zg\u00fc olarak ihtiya\u00e7 ve hedef liste haz\u0131rlamaktad\u0131r; piyasa sorunlar\u0131, beklentileri ve kreatif \u00e7\u00f6z\u00fcmleri belirlenmektedir.<\/span><\/p>\n Yeni bir \u00fcr\u00fcn\u00fc pazara sunmak veya \u00fcr\u00fcn, hizmet ve kampanyalar\u0131n\u0131z\u0131 pazaryerinde sergilemek i\u00e7in \u00e7e\u015fitli ara\u00e7lar tercih edilmektedir. MGS Media, markan\u0131za \u00f6zg\u00fc olarak ihtiya\u00e7 ve hedeflere d\u00f6n\u00fck \u00f6zel yaz\u0131l\u0131m<\/strong><\/a>lar geli\u015ftirmektedir ve bu yaz\u0131l\u0131m<\/a><\/strong>lar ile i\u015f takip programlar\u0131 olu\u015fturulmaktad\u0131r.\u00a0<\/span><\/p>\n MGS Media\u2019in \u00f6zel <\/span>Pazar Ara\u015ft\u0131rmas\u0131 Teknikleri<\/b><\/a> ile <\/span>Pazaryeri Ara\u015ft\u0131rmas\u0131<\/b><\/a> \u015f\u00f6yledir;<\/span><\/p>\n Yukar\u0131da ki maddelerle birlikte MGS Media \u00fcr\u00fcn ve hizmete d\u00f6n\u00fck olarak kar\u015f\u0131la\u015ft\u0131rma sayfas\u0131 yani Landing Page tasarlayabilir; b\u00f6ylece \u00fcr\u00fcn tan\u0131t\u0131m\u0131 sa\u011flan\u0131rken pazar ara\u015ft\u0131rmas\u0131 i\u00e7inde veri toplanabilir. Buna ilaveten, MGS Media ak\u0131ll\u0131 ve modern E-Ticaret sitesi<\/strong><\/a> kreatif paketleri ile kendi kurumsal web site<\/strong><\/a>nize kavu\u015fabilirsiniz. Hedef ve Pazar ara\u015ft\u0131rmas\u0131 yapt\u0131rarak online ma\u011fazan\u0131z\u0131 olu\u015fturabilir ve altyap\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fctebilirsiniz. \u00dcstelik \u00f6zel yaz\u0131l\u0131mlar ile rakip firmalardan farkl\u0131 bir tasar\u0131ma ve hareket \u00f6zg\u00fcrl\u00fc\u011f\u00fc de elde edebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?; \u015firket, firma veya bireysel \u00e7al\u0131\u015fanlar\u0131n E-Ticaret Rakip Analizi i\u00e7in analiz, g\u00f6zlem ve anket gibi \u00e7e\u015fitli ara\u00e7lar\u0131 kullanarak ki\u015filerin al\u0131\u015fveri\u015f ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131n ortaya koyulmas\u0131yla yap\u0131l\u0131r. Online al\u0131\u015fveri\u015f veya blog siteleri, b\u00fcy\u00fcmek; geli\u015fmek ve marka bilinirli\u011fini artt\u0131rmak i\u00e7in pazar ara\u015ft\u0131rmas\u0131yla birlikte rakip analizi de yapmal\u0131d\u0131r. \u00d6ncelikle markalar, \u00fcr\u00fcn; hizmet veya kampanyalar\u0131n\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":6233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-6231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/comments?post=6231"}],"version-history":[{"count":3,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6231\/revisions"}],"predecessor-version":[{"id":6237,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/posts\/6231\/revisions\/6237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media\/6233"}],"wp:attachment":[{"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/media?parent=6231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/categories?post=6231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mgsmedia.net\/wp-json\/wp\/v2\/tags?post=6231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Pazar Ara\u015ft\u0131rmas\u0131 Nedir, Neden Yap\u0131l\u0131r?<\/b><\/h2>\n
![\"pazar](\"https:\/\/mgsmedia.net\/wp-content\/uploads\/2022\/09\/pazar-arastirmasi-nedir.jpg\")
<\/h3>\nHedef Pazar Ara\u015ft\u0131rmas\u0131 \u2013 Pazar Ara\u015ft\u0131rmas\u0131 T\u00fcrleri Nelerdir?<\/b><\/h3>\n
E-Ticarette Pazar Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/b><\/h4>\n
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![\"e-ticaret](\"https:\/\/mgsmedia.net\/wp-content\/uploads\/2022\/09\/e-ticaret-pazar-arastirmasi.jpg\"){kind=icon}
<\/h4>\nE-Ticaret Pazar Ara\u015ft\u0131rmas\u0131 ile Do\u011fru Pazara Nas\u0131l Ula\u015f\u0131l\u0131r?<\/b><\/h4>\n
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Pazar Ara\u015ft\u0131rmas\u0131 Teknikleri ile Pazaryeri Ara\u015ft\u0131rmas\u0131<\/b><\/h5>\n
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